In 2018, newly legalized sports gambling exploded across the country. With 34 states legalizing wagering on athletic contests, companies such as DraftKings and FanDuel swooped in with easy-to-use apps, glitzy ads and magnetic celebrity endorsements. Tie-ins with professional sports teams, leagues, and networks helped further move sports betting out of the shady world of bookies and loan sharks and onto a bright playground of easy winnings, fun gimmick bets, and enticing incentives.

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