In today’s rapidly evolving world, establishing and nurturing a brand that captures the hearts and minds of consumers is an art form. One individual who has masterfully embraced this challenge is Lydia Michael, an author and brand strategist whose groundbreaking book, “Brand Love – Building Strong Consumer-Brand Connections,” released on July 25, 2023, by Kogan Page, a leading independent publisher of business books, has taken the marketing world by storm.

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