Integrity. It’s an old-fashioned concept; you sort of know it when you see it, or sometimes feel it. I’ve seen integrity. I’ve seen it in action, at Joe Yatoma’s Dash Diamonds in West Bloomfield. Diamond buyers in the know are drawn to Dash for its selection, its quality, its value, and its guarantee that each diamond selling for more than $1,000 is certified by the Gemological Institute of America—the jewelry industry’s authority on geological research and authenticity.

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