Brand Love by Lydia Michael

Lydia Michael

Brand Love is available for pre-order on Amazon.

The best brands evoke the emotions of their customers by tapping into their hearts and minds. In this book, marketing and brand strategist Lydia Michael of Blended Collective breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. She offers insight into the use of emotional and rational drivers by introducing a “brand love” model designed to inspire brand loyalty. Whether you’re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.