Restaurant Reconceptualized

It’s a Matter of Taste on Union Lake in Commerce.

Barbat Holdings, a West Bloomfield-based real estate investment firm, has acquired It’s a Matter of Taste, located at 2323 Union Lake Road in Commerce Township. The restaurant will be re-concepted as Aurora on the Lake by Prime Concepts Detroit, the hospitality group behind the popular Aurora Italiana brand. The transition will include renovations to the property, which sits on 11 acres along Union Lake, with plans to reopen in early 2025. Aurora on the Lake will offer a refined menu featuring steaks, seafood, and Italian cuisine, alongside gourmet carry-out options.

The acquisition strengthens Barbat Holdings’ growing portfolio in the region, which includes several significant properties in southeast Michigan and downtown Detroit. Joe Barbat, CEO of Barbat Holdings, emphasized the opportunity to expand both the company’s real estate and hospitality ventures, while Prime Concepts Detroit aims to introduce Aurora Italiana’s coastal flavors to Commerce Township. For more information, visit www.barbatholdings.com.